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Redefining The Beauty Market

Helaz Beauty is on a mission to empower women through beauty, technology and community to become the force of change in Africa.

Led by Founder Helen Hadush, the brand is redefining the beauty market by bringing affordable, quality cosmetics to Ethiopia and the greater African diaspora. It was also the first local makeup brand in Ethiopia, when founded in 2017.


A software engineer by profession, Helen has always had a passion to solve problems and make a difference.


Helaz Beauty is doing more than just addressing a market gap. It donates 20% of the sales proceeds from their Berchie lipstick to provide underprivileged girls with basic school supplies.

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