The Olympic legend turned business man has become one of Ethiopia's most promising sustainable coffee farmers 🌱
Haile concluded a deal earlier this year with Almacena Platform, a marketplace to showcase African agro-producers.
Haile employs an environmentally sensitive focus, adhering to Organic and Rainforest Alliance standards. His washed Masha Grade 1 coffee is currently on the market for € 8.33 per kilogram.
Haile is a two-time Olympic champion, a four-time World Champion, and the holder of 27 world records for distances from 1,500 meters to the marathon.
Fifteen years on, he has amassed half-a-dozen hotels and resorts, a real estate business, a coffee plantation and a share in a Hyundai car-assembly plant - a collection of ventures which employ more than 3,000 people.