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Haile Gebrselassie's Coffee Business

The Olympic legend turned business man has become one of Ethiopia's most promising sustainable coffee farmers ⁠🌱

Haile concluded a deal earlier this year with Almacena Platform, a marketplace to showcase African agro-producers. ⁠

Haile employs an environmentally sensitive focus, adhering to Organic and Rainforest Alliance standards. His washed Masha Grade 1 coffee is currently on the market for € 8.33 per kilogram.⁠

Haile is a two-time Olympic champion, a four-time World Champion, and the holder of 27 world records for distances from 1,500 meters to the marathon. ⁠

Fifteen years on, he has amassed half-a-dozen hotels and resorts, a real estate business, a coffee plantation and a share in a Hyundai car-assembly plant - a collection of ventures which employ more than 3,000 people.⁠

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