By Cepheus calculations, the size of digitally transacted economic activity will show a nine-fold increase by 2025, reaching USD $100bn or 39% of GDP (up from USD $11bn or 10% of GDP in 2020).
The largest revenue pools will likely remain within digital finance and telecom services, followed by marketplace platforms, transportation, and digital media. Several companies in the digital finance, ride-hailing, and digital media space could see Birr $1bn valuations in a few years’ time, by their estimates.
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